Tesco: Custom CMS and a Decade of Digital Partnership
Key Insights
Visual CMS wizard
Editors build and enhance site modules and services without code.
Seamless integrations
Stable links to external data sources, CRM, and internal tools.
Performance & uptime
Measurable speed gains and reliable infrastructure operations.
Trusted partnership
A decade-long collaboration since 2003, with continuous delivery and support.
About the Client
Tesco is one of the world’s largest grocery and general merchandise retailers. The brand operates at scale across multiple markets and channels, requiring web platforms that are reliable, easy to evolve, and efficient to operate.
The Challenge
Tesco needed a flexible, high-performing solution to manage content and service modules across its large-scale web ecosystem. The platform had to stay fast, consistent across markets, and easy to maintain - even as new features were introduced over time.
Flexible content management Editors needed a way to create and update modules without relying on developers.- Consistency across marketsEnsuring uniform experience across pages, languages, and regional sites.
- Seamless integrationsConnecting smoothly with existing CRM systems and external data sources.
- Reliable infrastructure Maintaining speed, uptime, and stability at scale.
- Controlled development scope Delivering continuous improvements within a fixed, efficient framework.
The Solution
CodeWave partnered with CzArt Advertising Agency to provide technical leadership, end-to-end development, and long-term infrastructure maintenance. We built a custom CMS tailored to Tesco’s editorial workflows, featuring a visual wizard that empowers content editors to create, manage, and update site modules without relying on developers. Key solution elements:
- Custom CMS architectureEngineered for high performance and aligned with Tesco’s content workflows to ensure flexibility and reliability at scale.
- Visual content wizardEnabled editors to build and reuse content blocks, service components, and promotions with consistent styling and behavior.
- Integration layerSeamlessly connected the CMS with CRM systems and external data sources such as product and promotion feeds.
- Role-based workflowsIntroduced access controls and publishing permissions to streamline collaboration and maintain editorial quality.
- Infrastructure optimizationContinuously monitored and fine-tuned for speed, uptime, and long-term stability under heavy traffic.
- Documentation and onboardingDelivered clear documentation and training to help teams stay efficient and self-sufficient as the platform evolved.
The Results
Over the course of ten years, CodeWave, CzArt Advertising Agency, and Tesco transformed a series of digital initiatives into a cohesive ecosystem, establishing a solid technological foundation that fueled growth, strengthened collaboration, and demonstrated how a shared vision can shape large-scale digital platforms in retail.
Unified digital platform
A cohesive ecosystem combining the main website, CMS, and dedicated thematic pages - including a recipe portal created with Robert Makłowicz.
Marketing automation & engagement
Dozens of custom-built web apps and contest platforms with varied mechanics, boosting audience interaction and campaign performance.
Customer communication systems
CRM-based call center (Asterisk) and large-scale mailing platform improving customer support and retention.
Reliable infrastructure
On-premise datacenter maintenance and optimization ensuring performance, uptime, and long-term stability.
“Thanks to the dedication and experience of CodeWave team our cooperation has been successful for over 10 years. Solutions they provide are critical to the functioning of Tesco's website. I would recommend CodeWave to anyone looking for comprehensive software development service for their web applications.”
Let’s create a success story together.
contact
Poland: CodeWave sp. z o.o. Opolska 13, 52-010 Wrocław, Poland
+48 539 019 430, hello@codewave.eu
US: CodeWave LLC 16192 Coastal Hwy, Lewes, DE 19958, United States
+1 (631) 909 5771, hello@codewave.eu
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